My wife and I just watched NBC’s evening coverage of the US Women’s gymnastic team winning the team gold medal and Michael Phelps win his 19th Olympic medal. Lots of commercials, but compelling tv. I’ve been enjoying watching the evening coverage so far. Yes, even though it wasn’t live.
That’s why, aside from the issues with the coverage of the opening ceremonies, I’ve had a hard time getting on board with the #nbcfail movement. Jeff Jarvis articulated what he saw as the root of the problem for NBC in a post on Sunday.
The problem for NBC as for other media is that it is trying to preserve old business models in a new reality.…The bottom-line lesson for all media is that business models built on imprisonment, on making us do what you want us to do because you give us no choice, is no strategy for the future. And there’s only so long you can hold off the future.
The problem is that people are tuning into NBC’s coverage. Lots of them. Indeed, record numbers of them. Maybe there’s a future in good, old-fashioned tv channels after all. Perhaps the rumours of its death have been greatly exaggerated.

