This past week, three stories about advertising caught my eye.

1) Ad Age ran a story on an Innerscope Research study for Time Warner about media device use during non-working hours. Setting aside all of the questionable aspects of the report and study (using the thoroughly debunked category of “digital natives,” referring to people as consumers, and the reliability of a study with a sample size of 30), the study confirmed what we already know from experience: younger people tend to switch between media devices more than older people: 30 times per hour vs. 17. I can’t stop changing the channel on the one device (tv); kids change channels between devices. The big takeaway was that you have to advertise in creative and emotionally engaging ways if you want to be noticed.

2) Yet it may not be as simple as all that. VatorNews reported on a Nielson survey of “28,000 online consumers in 56 countries throughout Asia Pacific, Europe, Latin America, the Middle East, Africa and North America.”

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