From Oliver Smith at The Telegraph,

From today, all 148 rooms at the Hotel Indigo [in Newcastle, England] will contain a Kindle e-reader pre-loaded with a copy of the Bible. The hotel is claiming to be the first in Britain to offer such a service.

Guests are also permitted to download a copy of any other religious text – to the value of £5 or less – during their stay. Regular fiction books can also be purchased, with the costs added to guests’ bills.

Meet the people where they’re at, no matter where they’re at.